Today we are living in a world of surveillance, every move of ours, what we see, what we do even what we say is recorded. In today's world if you think that your act

Today we are living in a world of surveillance, every move of ours, what we see, what we do even what we say is recorded. In today's world if you think that your actions are not visible you are completely wrong. Privacy is one of the basic fundamental rights a human being has but various people who are in positions of power and have money misuse our data and breach our privacy to satisfy their greed. That greed could be in the form of power or money.

One such case was the Cambridge Analytica data scandal in early 2018. The company was a big data company used to collect and analyze the data for political campaigns in various countries and help the political parties who hired them to win the elections. In 2016 during the US presidential elections, the company bought and harvested the data from Facebook. They had gathered at least 5000 data points on each American who was eligible to vote in the elections from that the company analyzed the chats of the people, their posts, and what they liked and gathered the data points, from this data they got to know what the people wanted and liked according to this the political advertising of the political party took place.1." Aleksandr Kogan, a data scientist at Cambridge University, developed an app called "This Is Your Digital Life". He provided the app to Cambridge Analytica. Cambridge Analytica, in turn, arranged an informed consent process for research in which several hundred thousand Facebook users would agree to complete a survey only for academic use. However, Facebook's design allowed this app not only the personal information of people who agreed to take the survey but also the personal information of all the people in those users' Facebook social network. In this way, Cambridge Analytica acquired data from millions of Facebook users. "                                                                                                        

The data analytics company also was involved in the BREXIT movement alongside UKIP the internal emails show how they have conspired against the people of their nation and targeted the voters. 2. " Cambridge Analytica went bankrupt after its role in online targeting of voters, particularly in the United States, became public in 2018. Facebook has also been fined $5 billion by U.S. authorities and smaller amounts by British and Italian ones for its role in the data scandal over accusations that it did not sufficiently protect its users' data from widespread data collection by political groups. "                                                                                                         

There is an immense need for the governments of various countries to understand this problem and incorporate "THE RIGHT TO PRIVACY" into the fundamental rights. Privacy is the basic right of a human being and the government should be able to protect it. There should be laws imposed on the companies to protect the data of the users or else their working license should be eradicated in that particular country.

PRIVACY :- MYTH OR TRUTH ?

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